COMMERCIAL & ADVOCACY MEDIA CAMPAIGNS

Brand & communication strategy/

creative direction/ 

media platforms & campaign development

Over time, the key skill of RPFX Media is dreaming up, designing and building media brands—from strategy and conception to production and distribution. Today, brand marketing and issue based advocacy requires a 360-degree engagement with the intended audience/constituent that creates a real value-based transaction between brand and end-user. High value propositions require high value thought leadership, content and interactions. Push-based advertising is the thing of the past, particularly with a young audience. Now, it's all about creating meaning and standing for something that improves life. If it's a product or an issue, it truly has to add something greater to a person's daily experience, or it gets shut out. Finely tuned media platforms with the right message can break through the clutter and get people to participate. 

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© 2018 by RAND PEARSON