unicef

 

 

A prolonged pandemic in sub-Saharan Africa drove 50 million people into extreme poverty and put 250 million children out of school. To counter these devastating trends, UNICEF brought in partner agency SPERO.agency to build a global advocacy campaign calling for urgent and rapid investment in expanding critically needed social protection programs through direct cash transfers across the region. For this project, Rand Pearson co-developed the communications strategy and produced multimedia content, including 'op-eds' appearing in newspapers around the world, social media, videos and infographics, aimed at influencing global financial institutions and governments.