CREATIVE DIRECTION/campaign management
Eric Wainaina is arguably one of the most well known and talented musicians and performers in Africa, especially in his home country Kenya. In 2018 he launched his new album, "Dreams in Stereo". Rand Pearson was called in to be the creative director for this launch, including establishing a new brand strategy, designing all album related artwork, managing all digital content development and producing the launch concert. To date Eric claims this body of work to be his "best ever", and one of the most anticipated album launches in his career.